His versatility to rap and sing and also fit into different genres of music from trap to reggae to fuji and many more has distinguished from The crop of talented artistes in Nigeria today..
This brings one to the reason why the artiste has not been duly recognized internationally and outside Nigeria alongside his peers like Davido and Wizkid..
Why is Olamide name lacking in most international awards and the talented artiste not getting deserved attention from the outside World..
Note – Doing indigenous music is not an excuse for lack of intl recognition. 9ice was invited to nelson mandela and MOB0 and Yousuf won a grammy with his local songs.. So doing local or indigenous song is never an excuse..
1) Quantity Over Quality – Olamide has made quantity is main goal..Flood the scene with songs and songs till you reach a point of equilibrum and then start to decline…
Olamide has failed to allow the people thirst for his songs and his releases are not up to expectations too…
It gets to a point listeners are no longer gingered to listen to what the artist will say as artist becomes monotous and repititive.
The rapper is even gearing up to release a sixth studio album.
2) Branding – Branding is also very much …. The Kind of brand Olamide potrays is of the not too internationally minded artist. He hardly dresses corporate and potray his versatility in his brand..
He has even gone ahead to Brand himself a Local Rapper. This type of image projected is the way he is addressed..
He has even refused to meet up with more influential managers and more serious minded and music experts ….. The lack of Expertise on the side of the management and consisting of influential managers does bear its mark.
3) Appeal – While deviation from indigenous music is not the point. Appeal is very paramount….. Olamide style is not appealing to the outside world.. Sometimes balancing works.. I wonder if Hausas listen to olamide songs ? But i bet more listen to 9ice ? Why
A little of more mature songs and english lyrics might do the trick….Do something appealing to every one and yet dont forget the minority. You dont waste international features with Wale on songs like papilo you go make us proud….
Give them what they love.. Trap,pop. Feature more of their artistes and seek for international features….
Olamide is a Legend and will remain one… However , breaking into the international market Like Wizkid is not an easy job……
Olamide has too much talent than to be labelled a local rapper… We want to see him topping the billboard chart and copping his own BET award soon too… Enough of the Headies and NEA awards.
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